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Product Designer
I’ve worked in design for over 10 years, nearly a decade of that at Condé Nast (GQ), and the last four on product and web interfaces. I’m currently the product designer on PRO MAMA, a B2C mobile app I’ve taken from product structure and user flows through to final UI, prototype and UI kit, ready for developer handoff. Before that, at WE Convention, I owned the visual identity and every digital touchpoint as the forum grew to 2,000+ attendees and 100+ speakers.
Projects
Work Experience
PRO MAMA App
Product Designer
01/2026 – Present
- Designed the MVP of a B2C mobile app end to end, from competitor research and product structure to final UI and developer handoff.
- Mapped the key user scenarios and user flows, then designed the wireframes and app screens.
- Compared two visual directions in a user survey and refined the design on the results.
- Built an interactive prototype and a scalable UI kit with components, variables and design tokens.
WE Convention & Women’s Empowerment Council
Art Director, UX/UI Designer
Aug 2022 – Jun 2026
- Launched the websites and landing pages for the international forum and its individual programs, which anchored the campaigns that brought in 100+ speakers and 2,000+ attendees.
- Developed the full visual identity and design system for the global WE Convention forum from scratch, keeping the brand consistent across every touchpoint, from digital channels to the on-site experience. Led digital advertising, partner communications, presentations, outdoor advertising and event design.
- Established the design workflow, assigned tasks, kept quality consistent and mentored two designers. Worked alongside an international team and external contractors as the forum grew year on year.